Does liking cats suggest you would absolutely love European hostels? Maybe, but probably not. It is likely too far a leap in interests. The distance between liking cats and loving European hostels is vast and closing that chasm requires significant chunks of personal information and context--considering the person’s experiences, likes and dislikes, interests, etc. This is true whether it involves travel, or in the case of Alloy, music. During last week's show I shared some initial thoughts as well as my own firsthand experience exploring the way unique musical preferences and interests are contextualized in the new Apple Music ecosystem. Surprisingly, Apple Music’s “For You” service that provides recommended albums and playlists has been incredibly congruent with and supports my diverse music interests. It’s been great (and fun!) to discover new music and new artists. It appears that the contextualization engine that drives the service is largely spot-on and does not make the odd music equivalent leap from cats to European hostels. I will talk more about this during this week's show while featuring a number of tracks, newly discovered, that are examples of this music contextualization at work. Listen this Tuesday from 9AM — 11AM for the live broadcast. If you miss the "live" show you can always catch the all-music, 24/7 "Alloy" station. Thanks for listening!